Hundreds of people at Sony Mobile work hard every day, to design and develop features, apps, and services for Xperia users. Periodically, all these enhancements together form an operating system upgrade package which is then released to Xperia users all around the world. These updates are then pushed to the users, via Xperia's Update Center.

As UX Designers whose passion is working, creating, and designing for users, we decided to create a series of promo videos to send out with every software release. The goal was to use videos as a fun, quick and accessible medium, to educate our end users about the highlights of latest features and streamlined performance of their beloved Xperia devices.

We intended to engage users, make them feel more special and more included in the company's development plans. We wanted to make them curious to discover more, also increase our software upgrade rate, along with creating lots of buzz in the internetscape.

For production of this promotional video, we crafted a sweet story, and paid special attention to sync the visual events and the beautiful background music. This resulted in an exiting video, which was viewed, liked and shared by the proud users and Sony fans on social media, for thousands of times.

In this ad, casts light on Android™ 7.0 Nougat brings the users new functionality and features such as improved Doze and STAMINA modes. Watch the video to find out more.